Instagram AI Labels on posts and profiles

You can now see Instagram’s AI labels on posts and user profiles. For posts, the ai_label field indicates if content is AI-generated, including the label text (e.g., “AI content”) and the detection_method (e.g., “SELF_DISCLOSURE_FLOW”). For user profiles, the is_ai_generated_profile field shows if Instagram labels the account as AI-generated. This applies to individual posts, user profiles, and posts within a user’s feed.